Keebler Magic Middles
Keebler Magic Middles are my top most favoritest discontinued food product. I was huge on the Mini-Middles, which were tiny bite sized cookies filled with little bits of creamy chocolate in the middle. There's a lot of odd speculation as to why they're no longer made, but you can find out more about that on the Magic Middles wiki. Now you can also see my vein attempt to recreate these enchanted culinary delights.
OH GOOD GEEZ I REMEMBER THOSE COOKIES AND NOW I'M HUNGRY.
For serious, they were amazing. I just don't know how they were filled--probably with some kind of elf magic or injector gun. Except where is the hole in the cookie for the chocolate to be inserted?
I may lose sleep over this mystery. Your last batch of cookies look tasty enough, I suppose.
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LOL, *screeches like Edith Bunker* Those were the daaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaayyyyyyyyyyyyyyyys!! I haven't thought of those in about 10 years, nor have I ever eaten them. Damn parents, always feeding me SnackWells...
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I thought about this a little too much today and determined that one can possibly recreate the Magic Middle in two ways:
1) Mold a really, REALLY hot soft fresh-baked cookie over a dome-like object, fill with a Nutella-like goo substance, then cap with a half-baked cookie and continue to bake for a couple of minutes until crisp. (The center will melt a little but the pan won't be soaking with sticky chocolate goo...hopefully. The downfall? This would take a while.)
2- Turn a mini-muffin tin upside down on a cookie sheet, plop cookie dough on top of each domed tin, bake for a few minutes. Allow the dome-shaped cookies to cool, then fill with chocky goo and cap with a thinly-rolled layer of cookie dough. Bake the cookies in the oven (upside-down) until the bottom is sealed. Yes, this does require filling the cookies before baking (again) but they'll look like...I don't know what...if they aren't done like that. Wonky, I guess.
LOL, I might just try this...
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oh, hell yes. I didn't get Magic Middles too often, but I bought Mini Middles ALL the fucking time in junior high, from the snack cart. They were like 25 cents a bag, so I would get 4 for a buck, and slloowwllly strectch them out alll day, until I was eating the last few, after the bus dropped me off, walking down my 1/4 mile driveway. Then I would have to keep the crumpled up bag in my jacket pocket, or my backpack, to take and throw away on the bus, or at school.
Really, this article made me laugh laugh! Mystie, your Magic Middles looked pretty good, considering you are not a magic elf with magic elf baking powers...
I really am diggin' this new format, I lahk it a loht.
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Nothing could beat the mini version of Magic Middles. I'd throw a handful of those in a bowl and pour milk on them to create what was probably the most unhealthy breakfast snack ever.
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i think we should make a petition and send it to keebler.
i don't understand why they won't bring back magic middles.
blah.
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True dat! Let's make a petition. Man those were beautiful!
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haha
you're so awesome
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Awwwwwwwwwww I miss magic middles so bad!!! Those were the best cookies ever. I can't believe they discontinued them so quickly.
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Here is a webpage describing "the caramilk secret" which i would think might be similar...
http://www.mindmagazine.com/article.php?articleID=25
alternatively, you could try freezing the chocolate before cooking, cooking '2-part' cookies, filling them, then 'painting' a dough lightly on (while still warm) and letting the hot cookie 'cook' the light layer...
to my mind, your most significant problem is that you need a liquidy texture to the fudge... but good luck!
If you succeed, I'll probably start making them myself.
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Omg those we the BEST cookies on earth. I was just talking to a friend about those the other day. Boy I wish they still made them.
Mmmm.
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I say we threaten to burn down the keebler elves' tree unless they bring back magic middles! Huzzah!
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"BRING BACK THE MAGIC" T-SHIRTS?
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It's good to know I'm not the only person obsessed with these cookies!
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I think about these cookies all the time! they are/were my favorite treat. *sigh* I think we should start a petition to get them back. I was searcing the web for magic middles when I this post actually...
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you can actually recreate a similar recipe.( not exact because alas, nothing ever is)
with the chilled cookie dough of my choice, i have rolled chilled ganache into balls, then rolled out a TBs or so of cookie dough, wrapped it around chocolate, then flattened the ball a bit on cookie sheet with back of a glass. I aslo fill with Peanut butter balls and chilled caramel.. you need a center firm enough to wrap, yet soft enough to sqish down wit the glass.
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I remember those! I've longed for them for years now!
...Anyone up for starting a revolt? Let's get back our cookies!
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I love these cookies, I remember watching TV in the playroom when I was younger snacking on mini middles. I thought for a while that my mom had stopped buying them because I ate them too much and they were fattening. I remember asking her to buy me some and she said the store didn't have them anymore. I think these cookies must have been really good if we still think about them so many years later. Another cookie I remember liking a lot were those big roundish ones shaped like different dinosaurs, the bumpy ones were my favorite to eat.
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I of course just googled "Magic Middles" hoping that someone else out there remembered them and I wanted to know what the hell happened to them. Sigh....good to know I'm not the only crazy one, but bad that no one knows what happened to them and that they aren't coming back. I loved that you tried to make them! Cracked me up! I'll be on the watch for a receipe and for those sneaky elves. I'll keep you posted! Thanks for the entertainment today work was getting kind of boring!
Allison
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i have celiac disease and wouldn't be able to eat the keebler ones anymore, but one of the gluten free bakeries has a cookie that is almost exactly like the keebler version, i got a box today which led to my search for magic middles...they're called dream bites, you can find them at http://70.47.23.213/index.php?option=com_content&task=view&id=82&Itemid=106 or just go to glutino.com and look under desserts. hope this helps!
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Why don't we petition Keebler to bring these amazing treats back?
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I SO LOVED THOSE COOKIES I WANT THEM BACK, THEY WERE THE BEST EVER!!!!!!!!!!!!
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Let's get a petition going to bring back magic middles! http://www.petitiononline.com/MagicMid/petition.html
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OMG! I LOVED Majic middles!!! A lot of my friends do NOT know what they are and I'm so disappointed. They think I'm making them up! They need to come back ASAP! I just want to thank you for having the best site and bringing back so many awesome 80s memories! Thank you! ~kelly
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Well, this may not be how keebler did it, but this Nabisco patent: http://www.google.com/patents?id=yfIzAAAAEBAJ&dq=4762723
describes a something similar. Basically, they make a long ribbon of filled dough, then force it through an "Extruder-cooker" onto a conveyor belt. Machines then pinch and cut the baked (but still soft) dough into round cookies.
The cookie dough and filling seem to have some special (or well-controlled) properties that allow them to be baked at the same time without nasty frosting messes.
Nevertheless, it's not something you can do at home unless you can buy a conveyor belt and extruding equipment on eBay.
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These were by far the best cookies in the world. I don't know why they got discontinued. I wish they still sold them.
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I think about these cookies every so often, and wish I had them along with 2 other things: Choco-bliss, and smurfberry crunch cereal. Those are my top 3 favorite snacks of all time, and they are gone! Now I gotta settle for chunky chips ahoy, or shrek cereal, or..... well nothin even comes close to choco-bliss! But one question still remains....How the FUCK did they get the chocolate filling in the MAGIC MIDDLES!!!
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I LOVED these cookies!! I'm always talking about them, and no one knows what the heck I'm talking about. I wish they would bring them back.
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I loved these and was trying to find a way to make them for my pregnant sister. She has wanted them for years. Damn I wish I could get some are they still sold in other countries? I need them bad!
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I think about magic middles at least once a day....each time resulting with at least a single tear rolling down my cheek.
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Seriously, can we start a petition? I too loved these cookies...
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Oh My God and to think that I was the only person who remembered these cookies. In grade school (in the 80's), our music teacher used to give us Magic Middles as "positive reinforcement" for being good. Come on Keebler, quit holding out on us!!
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AWESOME!!!!! So happy I'm not the only one that misses them! Was telling my co-worker who brought back some cookies from Italy about them. I was telling her how they reminded me of Magic Middles. Her cookies look like little hamburgers. Too much shortbread and not enough chocolate!
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I googled magice middles and found this website. I loved those cookies and every so often think of them and wish they would make them again. I did write to Keebler a long while back and they explained that there wasn't enough demand for them, blah, blah, blah! If ya'll start a petition, let me know! Thanks.
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My son remembers these cookies when he was 6 years old and is now 25. He called me today asking about them. He said he has been trying to locate these cookies and found this websit. Please bring them back.
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I simply love these Magic Middle cookies. They have a peanut butter filling and the chocolate cookie has a little peanut butter in it as well.
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OMG!!! I loved these cookies! I think about them all the time...even wrote keebler to see if they had plans on bringing them back! Of course they said NO. My dad and I would eat them like crazy, my mom would have to buy like 2 packs a week. We were both soooooo sad to see them discontinued, so we started with oreo's and milk witch are no comparisson to the magic middles! I have often thought about trying to recreate them, but no idea what kind of chocolate the middle was made out of!!! Dam them elves for their selfishness!!!
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here is an online petition to bring back THE GREATEST COOKIE OF ALL TIME! Magic Middles were freakin awesome!
http://www.petitiononline.com/mod_perl/petition-sign.cgi?MagicMid
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Magic Middle cookies were the best cookie ever. I have missed them greatly also. I wished they would bring them back. There has not been any other cookie that has come close to them. All other cookies will always be second best!!!!
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I LOVED THIS BLOG!! So funny, as I have often had the same thoughts running through my head. How did those little bastards get that chocolaty goodness in there?! This is the only food that I crave from being a kid. Didn't eat much... but would always dig around the lunch bag for these lucious gems. I wrote to Keebler just now telling them to bring back the magic!! I suggest we all do this... maybe someday we will again be able to lick that deliciousness from the middle.
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I found the commercial for Magic Middles on YouTube and it caused memories to flood back. My mom only bought these once every three months or something like that and I'd fucking inhale them!!! Then they disappeared off the face of the planet!!! I'm inspired by your attempts to recreate them. I think I'm-a have to give it the old college try myself. OR....build a time machine, buy cases and cases of Magic Middles, and bring them back to this time. Would a flux capacitor work as well w/a Grand Prix as it did w/a DeLorean???
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Awesome, this was a really quality post. In theory I'd like to write like this too - taking time and real effort to make a good article... but what can I say... I procrastinate alot and never seem to get something done.
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I feel your pain 100% Every time I travel to a new city I scour the supermarket in the off chance that someone may still carry them. I actually stumbled upon this article as I, too, thought maybe there might be a recipe or a hidden cache somewhere out there!!!
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i don't understand why they won't bring back magic middles.
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Loved it
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I linked to this page through an AOL Article about the "6 Awesome Food Products Discontinued Before Their Time". A great article, and I agree with most items on the list, but I definitely agree that the end of Magic Middles was the biggest loss on the list. I also agree that "Sweet Spots" were also excellent and also almost as equally missed. I also miss Fruit Wrinkles and Chocolate Pudding "Froot Roll Ups" (I was a child of the '80s, can't you tell? Except for the Sweet Spots, I don't think any of these foods made it into the '90s!).
Anyway, I just wanted to let you know that a rather well known bakery in my area does indeed make Magic Middles, or at least their version of them. Whatsmore, I am fairly certain that the bakery WILL ship them to you if you are willing to pay for an expedited shipping method (such as USPS Priority Mail). It is called Country Club Bakery, and is best known for inventing Pepperoni Rolls, a lunch/snack food that has been EXTREMELY popular in our area for nearly 80 years. It was invented for the coal miners, who were known to take sticks of pepperoni and loaves of bread and ate the two together (we are talking about the 1920s here BTW, today's West Virginians are just as civilized as everyone else, and I don't respect people who disrespect West Virginians!). These two foods were more durable for this type of work than most items of the day, and one local baker decided to bake them together, and thusly the pepperoni roll was born and is today a favorite for everyone in WV and some surrounding states and just about anyone who has ever eaten one enjoys them to the point that if they move away from WV, they have them shipped to them (this is why I'm pretty sure they will accommodate you with the cookies). The pepperoni roll and Country Club Bakery have also been recently featured on an episode of The Food Network series "Roker on the Road".
It is probably this idea of baking two foods together that inspired their chocolate-filled chocolate chip cookie, rather than trying to mock Keebler...in fact, I'd venture to guess that this bakery offered them first!
As far as trying replicate them yourself, I believe your error is in thinking that you use frosting in the center...try using a Hershey bar, and WRAP the cookie dough around it!
Below is the contact information for the bakery, and I DO strongly recommend placing an order today...you won't be disappointed...and if you like pizza or hoagies at all, you will definitely like the pepperoni roll, so I recommend that you order a dozen of those with your cookies also.
Country Club Bakery
1211 Country Club Rd.
Fairmont, WV 26554
304-363-5690
Here's the wiki-page about the bakery (they don't have their own website yet)
http://en.wikipedia.org/wiki/Country_Club_Bakery
Please let me know if you try this...I'd like to know what you think!
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I loved these and was trying to find a way to make them for my pregnant sister. She has wanted them for years. Damn I wish I could get some are they still sold in other countries? I need them bad!
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They think I'm making them up! They need to come back ASAP! I just want to thank you for having the best site and bringing back so many awesome 80s memories! Thank you!
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