Will the real Magic Middles please stand up?



A recent sales ad for Boyer's Food Market displays a sale for Keebler Cookies, and in this small section a package of Keebler Magic Middles is visible. I visited my local Boyer's and was unsuccessful in finding Keebler Magic Middles cookies. I searched two other stores and neither had them in stock. I now have an email out to Keebler and to Boyer's to inquire about the product.

I'll keep you posted with the updates.




Coincidentally, Chips Ahoy has recently developed a chocolate filled cookie as well.

::::::EDIT:::::

Update: Here is the response I received from the grocery store running the ad:

Yes as the customer will be unsuccessful at finding these items at any store anywhere. This Item was cut from Production until Further notice (With the exception of Cheesecake Middles. We were notified Last week as we received our second shipment of New SKUs as they were not included. Apparently the particular machinery used to manufacture will be used for something else. As of now Magic Middles Original ad Peanut Butter will not be produced

Thanks
 


Update: Here is the response I received from Keebler:

Victoria,

Thank you for contacting us regarding Keebler® Magic Middles.

Unfortunately, stores only want to stock the fastest moving products. If the stores start to discontinue an item, we find that we cannot produce the smaller volumes the business demands. At this time, there are no plans to reintroduce it.

We know that it will be hard to find a replacement, but we are always developing new products. You should try Keebler® Fudge Shoppe® Cheesecake Middles.

We are including an electronic Keebler® coupon for you to print and use. Please make sure your printer is on and click on the link to print your coupon. You may have to copy and paste the link into your web browser in order for it to work.

We appreciate your interest and loyalty to our brands and trust that we will continue to meet your needs for many years to come.


Sincerely,

[name omitted]
Consumer Specialist
Consumer Affairs


It appears Keebler had intended to bring back Magic Middles and at the last minute changed their mind. Whether any product was produced and shipped to any store remains unknown.

Posted by Mystie at 5/22/2011 7:34 PM
Categories: uncategorized
 

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